Traffic, traffic, traffic. Without traffic what kind of website are you running.
It maybe a hobby for some, but for those of us that are trying to build a side income from our blogs, traffic is extremely important to our success.
It wasn’t until this year, my second year of blogging that my strategies for bringing in traffic have really started to click and come together.
I don’t want it to take you 2 years or more to bring in the traffic you want, so here are some of my best tips for generating traffic to your website. No matter how new your blog is these tips will work.
Note: This post contains affiliate links. Read my full disclosures here.
WRITE ABOUT TRENDING TOPICS IN ADVANCE
It is always good to be prepared and blogging content shouldn’t be any different. This tip helped me really elevate the traffic I was gaining. In my experience it is just as important to write evergreen content as it is to write seasonal content.
There is always something in season. For example, this month the 4th of July was a trending topic and my posts about those topics did really well this month. However, after the 4th of July trend is over, back to school ideas will be trending.
It just depends what time of year it is. Think about upcoming seasons and write blog posts in advance so you are ready when that topic starts to trend.
USE A PINTEREST BUSINESS ACCOUNT
Pinterest is my number one source of traffic and always has been. I get really surprised when I meet a blogger that doesn’t use Pinterest because I can only imagine how hard they have to work to get traffic.
With a Pinterest business account, it is so simple to keep up with traffic by creating multiple pins for every blog post you write. At least 5 pins per blog post is ideal to generate the most traffic.
Of course, you can do this with a personal Pinterest account, but if you switch over to a Pinterest business account then you are able to keep track of your analytics. The analytics contain valuable information about your boards and pins.
It will tell you what boards and pins people are clicking the most. The amount of impressions which is how many Pinterest users are actually seeing your content is there as well. The impressions is just as important because the more eyes are on your content, the greater the chance that they will click on your pin to go read your blog post.
ENGAGE WITH OTHER BLOGGERS
I have found in the two years that I have been blogging that it is better to support and make connections with other bloggers than to keep to yourself. No one is going to support you if you don’t support others especially when you are new.
Engaging with other bloggers is a critical step in building your traffic and a community of support. Don’t miss out on this opportunity to get people interested in what you have to say on your blog.
I see a lot of newer bloggers miss this opportunity whether they are intimidated by the “competition” or they are treating other bloggers as “fans” because they categorize themselves as influencers, I don’t really know, but don’t be one of those. Be open to making connections instead of competition. There really is room for every blogger to be successful.
COMMENT ON OTHER BLOG POSTS
Commenting on other blog posts creates a conversation between you and other bloggers. It also makes you visible to their readers.
I have had many people come over from other blogs through my comments. I don’t leave a link, but usually the comment is linked to your website and when they click it they will be directed to your blog.
Leaving comments on other blogs also improves your domain authority which will eventually help you rank higher in internet searches and brands look at domain authority ranking when choosing to partner with you and your blog.
SHARE YOUR POSTS ON SOCIAL MEDIA EVERY DAY
Don’t forget to share your best blog posts every single day. Every day is a new opportunity to get your blog posts visible to a new viewer.
Share on Twitter, Facebook, Instagram, and especially Pinterest. Pinterest is one of those platforms that requires consistency. I love to schedule my pins through Tailwind because it makes it simple to share my blog posts all day, every day which really helps my traffic.
Each time I create a new pin for one of my blog posts, I manually pin it to a relevant board and then schedule it through Tailwind to all other relevant boards and all my group boards for the best results. Then, I will share it to my tribes which is similar to sharing on a group board. This results in tons of traffic.
BE CONSISTENTLY VISIBLE
Once the momentum starts, it doesn’t stop and this can be really motivating to keep this momentum of traffic up. So keep writing new content, creating new pins, sharing your blog posts, and posting on your social media accounts as consistently as possible. Taking a break will only hurt the flow of traffic you have built up and it is not a great feeling when that happens. So again, stay consistent everywhere.
MAKE SURE VISITORS CAN SHARE YOUR POSTS
Nothing hurts my soul more than reading an amazing blog post, but not being able to share it to my social media. I feel so bad because I want to share it with my audience and the blogger has just made it impossible to share.
I love sharing on Pinterest so do a lot of others. Make sure that you have an image for pinning because when it is shared on Pinterest, it is a gold mine for traffic.
SHARE THINGS YOU LOVE TOO
Do not forget to share random little things about your interests too. Don’t just overload your audience with content. Sharing a good mix of content, helpful tips, and fun things about you will make them want to follow your blog and come back for more. Resulting in an increase of traffic.
SEO, TAGS, AND TITLES
We can’t forget to include good SEO (search engine optimization), tags, and catchy titles to our tips for more traffic. I have heard good things about the Yoast SEO plugin, but I have yet to try it myself.
This plugin is supposed to help with optimizing every post with the best SEO possible which will rank your blog higher when people are searching for content on the internet.
Since I don’t use this plugin yet, I do still get many visitors directly from search engines, but I do this by including keywords within my titles and tags. I also try to have titles with keywords throughout my blog posts like for different sections or paragraphs using a bigger font (H3 at least). Trust me this helps.
INCLUDE BACKLINKS AND LINKS TO SOCIAL MEDIA
Try to link a related blog post and a social media account to every new post you publish. It helps to keep them reading if you have other posts about the same topic that they can read.
And if they are interested, directing them to your social media accounts can give them a better insight into what your blog is all about. I dont always do this myself, but if you can it helps to build a bigger audience.
Have you ever been to a website that is either not responsive to a smart phone so you can barely read anything because you have to keep scrolling left and right to see the whole page or there are so many popups that it is difficult to click out of them to get to the content you really want to see?
I am raising my hand on this one too. This is why the theme and design of your website is truly very important for traffic because if they can’t read what they came for then it will take them only a few seconds to get so frustrated that they just click out.
And you want them to stay and read as many of your posts as possible. Picking a responsive theme and keeping the popups to a minimum will maximize traffic by making your readers enjoy your content and getting them to come back.
I guess some bloggers just don’t visit their own site and test how it is running. This can be a critical step to maintaining a website. Don’t be apart of that and make sure things are running smoothly and that the design of your site is up to current standards.
Let me know if I missed anything and I hope this helps you reach your goals!